Huadong Furniture May 1 Market Survey: Promotional efforts are difficult for small consumers to enjoy real benefits

May 1 is the wedding season and May 1 is the decoration season. Therefore, May 1 is a promotional season that the furniture industry should not miss. The May Day of 2012 became even more uneasy in the economic environment where the housing market caught a cold, sneezing at home, and the market was hot and cold. To some extent, this May 1 market has also become a touchstone for testing market tension and capacity. For this special May Day, we specially planned the online survey of the East China Zone of the May 1st Small Holiday Furniture Promotion Market in 2012 to observe the consumers' attention to the May 1st furniture promotion. At the same time, the reporter visited a representative furniture store in Shanghai and conducted a field investigation on the promotion of the furniture market in East China. Store: This May 1 is a bit cold in the Red Star Meikailong Wenshui Shopping Center. The consumers who placed the order arranged a long queue of 30 to 40 people in front of the checkout counter. In many prominent places in the mall, the reporter saw that Red Star Macalline has taken a variety of promotional activities for furniture products, including “Full 2000 minus 600”, “Full 1000 to send 100 Yuan delivery coupons”, etc., and combined with nearly 100 brands. A lottery was offered and 100 iPone4S were taken out in 3 days. Red Star Macalline has become the preferred furniture store for consumers. In the survey, 50% of consumers also use Red Star Macalline as the preferred store for furniture purchase. Such a situation, such data, does it mean that Red Star Macalline ushered in the peak season? A staff member of Hengyou Furniture Hongxing Store did not agree with such a "hot" scene. She told reporters that the popularity of the mall during the May Day period was not as good as the previous week, and it was much worse than the Ching Ming Festival. Moreover, today's passenger flow is obviously flowing to the first and second floors where the big brands are concentrated. The passenger flow from the fourth floor to the sixth floor is scarce. The promotional posters in the IKEA Tunxi Road store are located at the IKEA Suixi Road store. Although it is 9:00 in the morning, the crowd in the store has been slightly crowded, especially in the furniture product area on the second floor, which has stayed the most consumers. Is the store satisfied with such a situation? A manager of the Yijia Tunxi Road store told reporters that the passenger flow during the May 1 period was not prominent compared to usual. In terms of operation, compared with last year, the performance of the Luxi Road store was even more stressful this year, and they obviously felt more tired. In addition, due to the opening of the Beicai store, the consumer group of the Luxi Road store was diverted, and the company put forward higher requirements for overall sales. Discount promotions are sought after by the big brands. The promoters who don’t distribute flyers in front of the red star Meikailong Wenshui Mall, in addition to the “2000 minus 600” activities launched by the store, many furniture stores in the Red Star Macalline store also make Out of the "small tricks." Mei Siou furniture 3.8 fold, Accord Stan 5.8 fold, famous NOA buy one get one free and one more ... Many stores also posted a poster, said to participate in the mall's iPone4S sweepstakes. At the IKEA Suixi Road store, the reporter saw that the store's promotion activities are relatively simple. The big promotion only has “one 1000 yuan to send 100 yuan shopping vouchers”, and the different brands of furniture products in the store have different strengths. Sale price. Overall, discounts, coupons, and sweepstakes are still the most important promotional tools for each store. So, which of these means is the most appetite for consumers? The survey found that “direct discount” has become a favorite way for consumers to promote furniture, with a support rate of 76.92%, far exceeding other options. At the same time, in the "most repugnant furniture preferential activities" of consumers, the lottery, limited time snapping, and a certain amount of price reduction were ranked in the top three with 33.33%, 25.64%, and 25.64% respectively, showing a "one-sided" trend. Consumers love to directly discount the traditional promotion season like May Day, not all furniture brands are involved in the promotion war. Some big brands have kept a low profile in the loud screams of “four neighbors”. In the red apple furniture Red Star store, when the reporter guide purchaser asked about any promotional activities, the other party said that Red Apple has never participated in any activities in the mall, and this May 1 is no exception. The only promotional activity in the store is to buy a set of products and add 9 yuan to give a set of bedding products worth three or four hundred yuan. The promotion is so "devious", does the consumer buy it? The guide confidently responded: Today's passenger flow has not been broken.

Trafimet Type Welding Torch

EDAWELD supply welding torches compatible trafimet welding torches, we have 15,24,25,36,500 type. Air cooled welding torches and water cooled welding torches.

This welding Torch connector, we have Panasonic type, Euro type can be choosed. We have good quality and cheaper prices, welcome your contacting.

Trafimet Type 15 Welding Torch,Trafimet Type 24 Welding Torch,Trafimet Type 25 Welding Torch,Trafimet Type 500 Welding Torch

EDAWELD COMPANY LIMITED , https://www.jsedaweld.com