The coldest stone market is still in the first half of 2013

It is an indisputable fact that the stone industry as a whole is “cold”. The head of the world’s largest stone base is in the most difficult period. The majority of production and processing companies are underemployed and their sales declines significantly. About 20% of companies are on the verge of bankruptcy. Whether it is manufacturers or dealers are looking forward to the end of the industry's "cold wave" quickly, the dawn came quickly.

Looking at the national economic situation, especially the real estate situation, combined with the analysis of the actual situation of the stone industry, for the stone industry, this year is not the most "cold" time, it is estimated that the first half of 2013 will be more "cold." In the first half of next year, the stone companies will be more difficult than this year.

In this year's “cold winter”, although the stone industry has seen some prosperous scenes, most companies that implement brand agency systems, especially composite panel companies, have not been affected by the real estate downturn, but have risen against the trend. The sales situation is advancing by leaps and bounds, creating their own "spring." But overall, most companies and distributors have gone very hard.

The state’s effective regulation of real estate began in the second half of last year, and its impact on the stone industry is usually delayed by six months to one year. In fact, the stone company's engineering business this year is actually a project of last year's real estate. In the absence of relaxation this year, the developers did not take land in the first half of the year. In the second half of the year, the developer only started to take the land. Therefore, in the first half of next year, the stone industry will be more difficult than this year, facing the situation that there is no project and no access to the project list. Even if the general environment improves, the developer does not develop it. The situation is still very serious.

The turmoil in the real estate market has allowed the stone industry to “shuffle” ahead of time. The “shuffle” of the stone industry is an inevitable result of the industry's development to a certain stage. However, the shrinking of real estate in these two years has accelerated the pace of “shuffle”. In 2008, as a result of the global financial crisis, as in other industries, many companies in the stone industry collapsed. In order to cope with the crisis, the country introduced a series of policies to stimulate the economy. The stone industry ushered in a valuable opportunity for adjustment and development. However, as a result, the industry has not effectively adjusted, stone companies have increased dramatically, and competition has become fierce. Now, with the decline in the total demand for stone consumption, the stone industry is facing another round of “shuffle”.

In the current crisis, all stone companies should be innovative in their thinking on the safety of collections, and adjust their development strategies in time to respond to the current industry crisis. For example, the production and marketing status of our Wanlishi Group this year is still very satisfactory, and the sales and taxation amount have a large increase compared with the same period of last year. This is because we have made many adjustments this year.

In the past, we had been guided by sales. This year, we focused on collections and paid security first. In the international market, we mainly focus on emerging markets, especially the rapidly growing ASEAN market; the domestic market is dominated by the central and western regions because the central and western regions have the policy support of the “rise of the central region” and “the development of the western region”. Affected by real estate regulation is relatively small, infrastructure construction projects will be significantly more than the eastern coastal areas most affected by regulation.

The brand agency system and customization are the two-leg brand agency system where the industry goes out of the “winter”. This is a trend, and it has its inevitability. However, due to the different characteristics of the industry, some industries need to develop other brands in addition to the brand agency system. mode. Popular products (such as ceramics, sanitary ware, etc.) can take the road of branding. This is an inevitable direction; however, some non-standardized and personalized products (such as stone, etc.) may have to rely on traditional channels.

Everyone says that the standardization of the stone industry is more difficult, and it is difficult to find a natural resource in stone, and its consistency and stability are relatively poor. For example, ceramic tiles, the same product can produce tens of thousands of square meters, and hundreds of thousands of square meters, but the stone industry, it is difficult to achieve a large number of varieties and stability, the industry's standardization is mainly difficult in the natural and uncertain, This is precisely the charm of stone. I do not advocate deliberate standardization. I think it should be the parallelization of standardization and customization. The low-end and mid-range products have relatively small chromatic aberrations and changes, and products that customers can easily accept can be standardized. The high-end customers are more picky, and the changes are bigger or better.