Just past the "Double Eleven", the large pieces of furniture were put on the web, set off a home market e-commerce, but many consumers still have such concerns: online home goods are reliable? Home e-commerce really looks so beautiful? According to industry insiders, although home e-commerce has sprung up, there are still hidden dangers. There are two major problems that can't be hurt. Short board one: There is a gap between the real thing and the expectation. Although in the past 'Double 11 Wars', the sales performance of many home brands of household e-commerce has risen frequently and performed well, but home e-commerce still has many hidden dangers. Beautiful sales performance After that, the household e-commerce was expelled with a high refund rate and high complaint rate, and the shortcomings in logistics and after-sales service were gradually exposed.†Ms. Liu, a furniture store manager in Changchun, said. “First of all, like most online shopping products, online shopping furniture products may be different from consumers’ expectations. The gap is mainly reflected in two aspects. On the one hand, the pictures and styling of online promotion are professionally processed, possibly with consumption. The physical objects that are received do not match, the beds, chairs, sofas, and the homes that are used every day, just look at the beautiful pictures, don’t sit up and lie down and try them. It’s hard to choose the products that you really want. On the other hand, many The furniture is transported by splitting and assembled at the consumer's home. These processes need to be carried out by special installers. If the installation technology is not in place, it will not achieve the expected results." Ms. Liu said, "At the same time, The layout of professional installers directly affects the sales area of ​​online shopping furniture. For example, online shopping cabinets, in addition to online payment deposits, the next link is basically the same as buying in physical stores: designers come to the door, pay deposits, install, etc. But this Sales methods often have strict regional restrictions, that is, only accept orders from some cities, but not Set up shop, not associated with the designer of the city, online shopping is still not accepting orders. "Liu said. Short board 2: There are often disputes in the logistics chain. “Those who are born in IT but are involved in furniture production, although they are developing rapidly and financing quickly, there are many shortcomings in product quality and after-sales service.†A brand furniture network sales Manager Chen said. "Mailing and distribution is the mainstream logistics method of online shopping, and the logistics link is also a big problem in the current online shopping market. Many complaints about online shopping come from logistics. Merchants and consumers have also been the cause of damage when the goods are sold. The goods that have already appeared at the time of delivery are still caused by the logistics, so there is a dispute. The logistics problem is particularly obvious in the online shopping of household goods. Now the merchant mainly adopts three ways to solve the logistics problem, one is to commission third-party logistics, and the other is to commission third-party logistics. Buyers come from the door, and the third is the owner's own delivery team. Due to the lack of professional transportation experience for related products, logistics companies are not willing to undertake the business of large-scale furniture distribution, consumers and sellers are also worried about the goods in transit. Damage and safety issues make large pieces of furniture in an awkward position in third-party logistics.
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