The furniture market has ushered in the off-season of sales. In the face of market sales pressure, some merchants have started a price war and temporarily changed the sales decline. However, fundamentally this does not really make the "low season not weak." To this end, the industry has proposed the following three ways to achieve "low season is not light". First, to avoid the "off-season psychology" of the business Recently, many single-product businesses face the decline in sales performance in the off-season in July and August, all showing an "indifferent" attitude. Some merchants even told reporters that the off-season has always been like this. “It’s not our family that sells badly, it’s just fine.†The relevant responsible persons of several large furniture stores all told reporters, “To do it’ The off-season is not light, the first thing is to change the 'off-season mentality' of the business." Industry experts also believe that although the off-season sales have its inevitability, it is more worth pondering is the "off-season psychology" of various businesses. Faced with objective disadvantages, businesses should change their business philosophy, change their minds, break through the negative psychological defenses, maintain good sales enthusiasm, and actively take measures to meet new challenges, to enhance marketing efforts, bring incremental, and ease the sales pressure in the off-season. Second, expand sales channels to seize market share in the off-season, price war is essential, a furniture store launched a variety of preferential activities, 19,800 yuan half-package menu, including wall surface treatment, kitchen and bathroom wall tiles, bathroom waterproof, etc. The choice of items is very popular among consumers. More furniture stores have introduced to consumers a shopping event for every 1,000 yuan of shopping to get a home dream card. In addition, many furniture companies use e-commerce as one of the sales channels, combining online and offline, to carry out the price advantage to the end, to bring benefits to consumers and win the market. Third, shaping the brand image in the traditional off-season to do brand marketing, establish a brand image, enhance brand influence, in order to achieve good sales performance in the peak season is equally important. How to increase the added value of your brand depends on the consumer's awareness of the effectiveness of the brand. To ensure good product quality and to add as much added value as possible to the brand is the foundation of brand building. To lay a good foundation for this, we can paving the way for the long-term development of the company. Doing sales in the peak season, branding in the off-season has long been a well-known thing in the industry. It is not the focus of customers that they dare to play their own brands, because no one is willing to make fun of their own brands. In the off-season, furniture companies can have time to perfect their own cultural system, brand logo and connotation, and spread out with heart, then will be doubled in the peak season.
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