Traditional model restricted fan economy is the new opportunity

With the continuous development of the flooring industry, a series of industry malady has become increasingly prominent, and it has become a stumbling block to the development of enterprises. The homogenization of sales patterns has become a big mountain in the industry's progress. In the Internet age, flooring companies want to get out of this dilemma, or from the Internet perspective.

In the Internet age, the traditional sales model is impacted

In the current flooring industry, the traditional sales model usually sells products with products such as advertising, sales, and other channels. This model is very difficult under the impact of e-commerce and mobile Internet, and the efficiency is not high enough: Flooring Enterprises generally need to pay 20-30% of the entrance fee, 1-2 months of the payment period, the turnover rate is slow. Only products are sold, users are not precipitated, users do not know feedback on products, and they cannot create the ultimate product.

In today's fierce market competition, the opportunities and challenges that the Internet has brought to the development of the floor companies can be described as a few happy moments. A lot of flooring companies lamented that if you don't use the Internet, you will die, but what will be different if you use the Internet? In particular, the current mobile Internet has quickly penetrated into people's daily lives. It seems that the mobile Internet has become a major trend in the development of the flooring industry. However, if floor companies want to stand out in the market competition, relying on the power of the mobile Internet is essential.

Fans favored the economy and helped companies achieve word of mouth

The fan economy has higher efficiency and lower cost than traditional retail, and the floor company can directly communicate with users, so that users can participate in the improvement of products, while cultivating the user's emotions, it is also conducive to creating products that meet the needs of users. Flooring companies can also learn to introduce fan economics. Through better product experience, users can develop into fans of the enterprise and use the mobile internet to achieve fast word-of-mouth communication.

Fans economy is adhering to the concept of human-centered, user-oriented, and develop products that meet consumers' pain points. Nowadays, the proliferation of products based on functional aspects in the market has rarely resolved the user experience and emotional aspects. Floor companies must produce the ultimate products with experience and emotions. The core is to understand the users they serve. Floor companies need to know which major users they serve. What are the needs and pain points of these users? How to solve these needs and pain points is the criterion for measuring the quality of products.

In short, despite the fierce competition in the flooring industry, this does not mean that the flooring companies have no way out. In the Internet era, the rational and correct use of the fan economy, or the excellent way to reverse the situation in the information age enterprise.