For a long time, the door locks have been crowned with “small hardwareâ€. With the vigorous development of smart homes, the locks have been given an intelligent life, and the smart locks have been pushed to the “tipsâ€. In 2016, the “war†of the smart door lock industry, with the further decline in the cost of fingerprint recognition chips, ushered in a larger outbreak in 2017.
Recently, some fingerprint identification chip supplier quotations have been reduced to less than $1.50. In 2014, the price of fingerprint identification module remained at a high level of more than 10 US dollars. In just three years, the price of fingerprint sensors quickly fell.
When South Korea began to popularize electronic locks more than a decade ago, the Chinese electronic lock market only stayed in hotels and some high-end residential communities. At that time, the number of smart lock enterprises in the country added up to more than 100. According to incomplete statistics, there were only a few hundred smart lock companies in 2015, and by 2016, it has grown to as many as 1,000 smart door lock brands.
International giants Samsung, Panasonic and other international brands, Haier, TCL, Midea and other domestic appliance giants have gained advantage in the development of smart door lock market with the accumulated market sentiment; while the traditional mechanical lock brand is also increasing the layout and extension of smart lock products. Many brands are entering the card position. Not only that, but also in the security field, Hikvision, Dahua, and ZTE in the field of communications have begun to enter.
The continuous warming of the market indicates that the “war†in the smart lock industry will “burn more†in 2017, and more new brands will join the “war situationâ€. Many traditional enterprises and capitals have poured into this industry, and two have been revealed. Signals:
The intelligent door lock industry does not currently have a star-rated enterprise in this field. Everyone is doing their best to sprint. Therefore, capital has also bet on the smart lock market, trying to take a share in this market.
In addition, the smart door lock has great potential. At present, Japan, South Korea and some European and American brands account for more than 70% of the market share. There are nearly 400 million households in China. The current family base for installing smart locks is very low, less than 3%, that is, 97% of households have The demand for mechanical locks to be updated as smart locks, combined with the increase in the number of new homes per year will remain relatively high, and the scale and prospects of China's smart lock market are huge.
The industry expects that there are currently 70 million sets of domestic rental housing, coupled with a huge number of hotel markets, these commercial clients have a strong demand for door lock intelligence. With the large-scale procurement started in late 2017, shipments of smart door locks will usher in a new round of outbreaks in Q3 2017. In addition, the dispersed C-end family users are more likely to form economies of scale, and have become the decisive zone for many smart door lock companies.
Editor in charge: Malan
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