What do you know about these selling points of smart locks?

With the development of intelligence, smart locks have been quietly spreading around us. Smart locks are selling these features to attract consumers. So what do you know about the selling points of these smart locks?

Smart lock selling point

1, intelligent

As China's urban process continues to accelerate, the momentum of vigorous development of China's real estate will not weaken, and as the real estate supporting products - door locks, naturally have their own space for development. Any real estate project has a consistent emphasis on a concept that is smart home, the use of smart locks, will naturally increase the image of the project, the project package implementation to the details, reflecting the real estate project quality another height.

This is the reason why engineering projects are popular. Of course, smart phones, smart furniture, and so on are catalyzing the trend of intelligence. We now all have such a perception that smart products are good, represent the user's identity and status, but also reflect smart style, forge ahead.

2. Early warning

According to Maslow's theory of hierarchy of human needs, security is the basic requirement of human nature. Therefore, a considerable number of wealthy people lack a sense of security and need some early-warning functions and settings to achieve their own security guarantees. This is necessary to add a special feature to the fingerprint lock.

In addition, some natural disasters and uncontrollable factors exist. For example, the smoke sensor function of Bentley locks, the function of electronic locks with alarms and doors, etc. all reflect the need for early warning of fingerprint locks. This may create a very interesting problem, that is, fingerprint locks can be differentiated features, naturally will be better at branding. Because, the opportunity to open a new category is at present.

3, convenience

Facilitating is already an advantage embodied in electronic locks, but consumer demand must be convenient from the physical product to the situational experience. This is the embodiment of leap from quantity to quality.

However, consumers want to open and close the door, smart locks can give consumers more convenient experience. This is a smart lock business must pay attention to, especially in the open civilian market, if there is no emphasis on demand for the existence of convenience, then in the image store does not render the scene experience function, consumers can not recognize the electronic lock The added value. The needs of consumers have already told us that these are two different eras. Smart locks not only have a tendency to be more convenient in terms of functionality, but also have a convenient value expression in contextual experience. People need psychological superiority.

4, diversification

Diversified demand Many domestic brands have done a good job, especially in appearance, not only to open the category of children's fingerprint locks with the zodiac, but also can have different styles and different colors, so that consumers can greatly increase the selectivity. This should remind the electronic lock brand, not the more styles the better, but based on market dynamic information, combined with the cognitive characteristics of their own consumers, in different stages to develop different types, and constantly replace the original style with a new style , Make consumers feel that the product is diversified.

Of course, smart locks have other selling points, such as branding, fashion, etc. Here is not much to introduce, you want to know more smart lock information, please click smart lock to join.

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