Insight into Tuba Rabbit, Qijia Network, 3D Home, Cool Home Music, and Internet Home Improvement
The direct supply of the decoration materials factory, the decoration period of 21 days, and the designer's one-key drawing...These concepts are accompanied by the popularity of Internet home improvement. Even if we look at these concepts from today's point of view, we are still excited. Fed up with renovations, these novel concepts are becoming our antidote to healing. So, with the longing for these novel concepts, people began to have a constant relationship with the Internet home improvement, and the reason is chaotic.
When the decoration owners really start to choose Internet home improvement, those wonderful pictures start to become real pictures, and these pictures start to be out of reach, because it is still the traditional decoration company that provides them with decoration products and services. And decoration workers. Internet home improvement has completely become a means of obtaining user traffic, which is of no benefit to the improvement of decoration efficiency and effectiveness.
In fact, Internet home improvement really solves the pain points and problems of the decoration company, but does not really solve the pain points and problems of the decoration owner. Because the pain points and problems of decoration companies are the problem of obtaining user traffic, and the pain points and problems of decoration owners are how to obtain good decoration products and services. Therefore, when we pretend that the Internet is pretending to be a tool and means to solve the pain points and problems of the decoration owner, it may be a mistake from the beginning of the day.
The Internet home improvement platforms represented by Tuba Rabbit and Qijiawang almost all gather decoration companies and decoration owners on their own platforms. What they really achieve is the efficient docking of the two time, and they play a role in them. The role of matching and intermediary. In fact, decoration owners do not need such an Internet home improvement platform. Under the traditional marketing logic, even if they do not leave the house, they can still receive all kinds of decoration calls every day and see all kinds of decoration ad. Therefore, what Internet home improvement really solves is the pain points and problems of the decoration company.
Compared with traditional marketing methods, Internet home improvement is a relatively light and direct marketing method, which can save a lot of marketing costs for traditional home improvement companies. In the context of high marketing costs, the emergence of Internet home improvement undoubtedly opened a new breakthrough in obtaining user traffic. Therefore, Internet home improvement really solves the pain points and problems of the decoration company, but does not really solve the user's pain points and problems.
When users find a decoration company on the Internet home improvement platform, it is still the traditional decoration company and decoration workers that provide them with home improvement products and services. The beautiful visions we mentioned at the beginning of the article are just marketing gimmicks. Therefore, when Internet home improvement can no longer obtain traffic for the decoration company, it will become an abandoned existence like other marketing methods in the traditional era.
Out of focus, the beginning of the collapse of the Internet home improvement
Blindly only do matching, ignoring the real transformation of the industry, the so-called Internet home improvement is actually just a marketing tool and means. However, the key to the real pain points and difficulties in the home improvement industry is that there are problems in the home improvement industry. If it is only a relief, not a concept, then even in a good vision, it is just a cake. Therefore, from the day the Internet home improvement began to lose focus, it began to collapse.
On the one hand, Internet home improvement platforms will charge a certain amount of traffic and intermediary fees to traditional home improvement companies. This fee is the main profit point of Internet home improvement platforms. When the Internet home improvement platform can get traffic to the decoration company, this method can be accepted by the majority of decoration companies. Once the Internet home improvement platform can no longer provide effective traffic to the decoration company, even the flow provided by the Internet home improvement platform is difficult to let When the decoration company accepts, this business model of the Internet home improvement platform will be questioned.
If we think about it in depth, who will pay for the intermediary fee and service fee charged by the Internet home improvement platform? In the final analysis, it is still the decoration owner who pays the bill. If the Internet home improvement platform can bring different decoration experiences and services to the decoration owner, the owner is still willing to pay for it. If the Internet home improvement platform cannot bring the different decoration experience to the decoration owner, the owner will actually abandon the Internet home improvement channel. Instead, choose other channels, at this time, the owner will not pay. The profitability of Internet home improvement will encounter difficulties.
On the other hand, the Internet home improvement platform will do a series of operations and marketing activities to attract users. These operations and marketing activities are actually not new, just transfer the original offline traffic and activities to the online. Indeed, by transferring traditional decoration forums and decoration trade fairs online, a lot of cost can be saved, and these costs can be inclusive to the decoration owners. However, decoration is not just about finding a decoration company as simple as that. What really tests the decoration itself is the actual decoration.
Internet home improvement is actually rarely involved in the real decoration process. Although they will have many measures to restrict the decoration company and let the decoration company do things in the construction process, the Internet home decoration and decoration company is after all Standing together, they also need to share the decoration money after the decoration is completed, so they began to find ways to let the owner and the decoration company reach a certain compromise. In the end, the so-called Internet home improvement actually turned into an Internet home improvement platform and decoration company to jointly slaughter and decorate the tools and means of the owners.
It can be seen that Internet home furnishing blindly uses traffic as its rhetoric, but it has actually been out of focus since the beginning. Because what the home improvement industry really needs to solve is not the problem of marketing methods, but the need to solve the decoration chaos and decoration traps in the decoration process. When Internet home improvement plays the role of "assistant" for traditional decoration companies, rather than to solve the stubborn illnesses of traditional decoration companies, the so-called Internet home improvement may already be on the way to the end.
Return to the industry itself, Internet home improvement can start again
Just doing matchmaking and intermediary, and not deeply involved in the home improvement industry itself, the so-called Internet home improvement is actually a marketing tool and means. In the context of the deep impact of Internet technology on people's lives, the emergence of Internet home improvement actually has a certain practical significance. Therefore, there is nothing wrong with Internet home improvement. The error is that we have not focused on the home improvement industry itself, but only regarded it as a way and means to obtain traffic. When the development of Internet home improvement begins to enter a new stage, what we should really think about and explore is how to transform the home improvement industry itself.
The classic Internet home improvement platforms represented by Tubatu and Qijiawang began to make standards and landing. Relative to the early period, which only made matching and intermediary, the classic Internet home improvement platforms represented by Tuba and Qijia began to pay more and more attention to the decoration industry itself. They started to do some standard landing and implementation work with relevant industry associations to further standardize and optimize the construction process of traditional home improvement companies. By standardizing the corresponding standards, we see that the Internet home improvement platform has begun to really play the role of a third party, becoming a bridge for grafting decoration owners and decoration companies, instead of blindly matching and docking.
In addition to the implementation of the relevant standards, we also saw their related work in the decoration and implementation. Some Internet home improvement platforms are also creating their own decoration sub-brands. To put it bluntly, they are their own participation to implement and realize those beautiful visions that have not been realized in the Internet era.
Either way, we can actually feel very clearly that Internet home improvement is actually going through a re-start. From the early traffic matching and intermediary to the beginning of landing and construction, Internet home improvement began to return to its proper position step by step.
SaaS platforms represented by Coca-Cola and 3D Home began to do in-depth empowerment and transformation of the home improvement industry. Renovating the home improvement industry itself is what Internet home improvement is all about. For traditional home improvement companies, they actually know their shortcomings. However, what they really lack is that they cannot find a suitable breakthrough to solve their own pain points and problems, or they are unable to carry out operations in this regard. Therefore, the SaaS platform began to deeply empower them through its own advantages in technology and other aspects, so as to change their traditional home improvement model.
In fact, this is also a beneficial attempt to shift the focus of development from C-end traffic to the B-end industry. When these empowerment platforms really solve the pain points and problems of the home improvement industry, the products and services of the traditional home improvement industry may change. In fact, this is also to shift the focus of Internet home improvement from simple traffic acquisition to in-depth industry transformation.
From this perspective, the deep empowerment and transformation of these SaaS platforms for the home improvement industry is also returning to the industry. When they use their own technology to make in-depth changes to the home improvement industry, Internet home improvement is truly a farewell to the traditional profit model based on matching and intermediary, and entered the profit model based on products and services. The deep empowerment and transformation of the SaaS platform for the home improvement industry is often referred to as digital transformation. The so-called digital transformation is actually a deep and comprehensive change in the home improvement industry.
Whether it is the classic Internet home improvement platform for standards and specifications, or the emerging SaaS enabling platform for in-depth empowerment and transformation, it is actually shifting the focus of development from acquiring traffic to transforming the industry. For the home improvement industry, such a development model is a model that can really land and develop in the long run. When everything starts again, Internet home improvement may be truly on the right path.
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