What kind of sparks did the fashion brand get with Internet technology? 【full text】

With the upcoming Fashion Week, Rebecca Minkoff (a well-known brand, whose package is designed to be respected by a new generation of Hollywood stars) is planning to combine its handbag and IoT technologies.

Rebecca Minkoff announced the launch of an Interconnected Handbag, which will be featured in the brand guerrillas shop in Los Angeles Grove, with only 10 limited-edition packages for sale. These handbags, which are blessed with digital technology, will be equipped with a special tag. Once scanned, they will enter the 2017 spring-summer collection. Technology enthusiasts may want to add some serious ideas to these packages, calling it #AlwaysOn Midnighter style.

Why do you want to upgrade an ordinary bag into a smart bag? The reason is also very simple, fashion means different! In addition to a unique sense of science and technology design, smart bags will give the bag a new function. The first major function may be to prevent losing it. After all, any big bag is worth a lot of money.

In addition to Rebecca Minkoff, there are also some brands that have introduced connected smart bags, especially on the luggage. For example, the German luggage brand RIMOWA began cooperation with the French Airbus aircraft manufacturing company and Deutsche Telekom T-systems as early as 2014, and jointly developed a new “smart luggage bag” called Bag2Go, which passengers can use to communicate with Apple’s IOS system. Applications, tracking the whereabouts of their luggage in real time, thus solving the problem of missing luggage on flights.

Figure: Smart Baggage Bag2Go

It is understood that the RFID chip embedded in the luggage bag can be used with the airport and airline's electronic systems. At the same time, the bag is also accompanied by a bar code, which can synchronize the mobile phone application with the bag. In addition, the Bag2Go bag also has a built-in digital scale that can be wirelessly connected to the smartphone. If you are concerned that your luggage is overweight, passengers only need to lift the handle and the weight of the luggage will automatically be displayed on the phone.

In addition to anti-theft, smart bags can also solve people's pain point is: how to do the package is too heavy? No problem, the bag is ready to go! Last year, an Israeli company invented a smart luggage that can be connected to the owner’s mobile phone via Bluetooth. The luggage can see the owner’s location through its own camera and follow the owner. Walking automatically, the product was named Cowarobot R1.

It is reported that the baggage can travel at a maximum speed of 4.5 mph, approximately 2 meters per second, and full electricity can continue to roll on 12.5 miles. Take it out, you need to wear a special hand ring, the box will automatically track the bracelet, and thus get up! Even if the road is rough, or 15 degrees uphill, the luggage can handle.

Figure: Bracelet with Cowarobot R1 Smart Baggage

But we have to say that these brands are slapstick compared to the vision that Rebecca Minkoff wants to achieve. Rebecca Minkoff plans to link 10 billion pieces of accessories and objects on people's clothing over the next three years (privately this figure is a bit exaggerated, possibly a mistake by the author) as part of its #BornDigital campaign.

“We know that all future products will be part of the digital life of the Internet of Things,” said Uri Minkoff, co-founder and CEO of the brand, “by interacting with our designs of clothing and accessories, Rebecca. • Mincov wanted to be the first brand to allow customers to approach this future life, experience digital content and services, many fashion brands have ignored their products and customers, and IoT technology allows us to pass Products are directly linked to shoppers, and we are very excited about the upcoming digital world, and in the second half of this year, we will introduce more interconnection products with new technologies.

With the development of the Internet of Things and the popularity of related products, more and more companies are beginning to pay attention to this trend. Rebecca Minkoff is now starting to get involved, and I believe there will be more brands in the future to follow up!